Meet Swan & Associates
Focused Marketing Efforts That Get You Results
Marketing Firm | Fractional CMO | Strategic Partner
12 + years of Marketing & Brand Leadership
6+ Years in Business
Our expertise and years of real-world client experience mean you’ll have a team that “gets it.” We’re creative problem solvers who began our entrepreneurial journey years ago, unlike other fractional leaders with decades of primarily in-house corporate experience.
So, we know how to be resourceful, move fast, & get things done. And we’re excited to help!
Through our strategic process, we equip you with the tools to reach more of the right people. And - we help you avoid the pitfalls of haphazard tactics, which lead to wasted resources and missed opportunities.
That's precisely why we're here—to provide you with a structured approach that yields tangible results.
Our Methodology Helps Your Business Grow by Focusing On 3 Key Areas
Strategic Leadership AND Tactical Implementation
We develop well-planned marketing based in strategy and smart prioritization. In contrast to other strategic leaders, we know what it takes to execute, so we’re meticulous about our recommendations to ensure they’re meaningful and realistic.
Systematized Collaboration & Communication
Trust is required for success - and so is a good process. As your partner, we foster meaningful relationships as part of your team. We believe in regular, open, transparent communication, ensuring all stakeholders are aligned and accountable.
Focus on Business Results & Measurable Outcomes
We focus on marketing that supports your business goals and delivers a measurable impact. By clarifying what we’re trying to accomplish, we know the tangible outcomes to look for. And, we identify how we’ll improve them over time.
See What Others Say.
“My company was in need of a comprehensive marketing and branding strategy, so I looked up Natalie. Her website was clean, modern, and helpful! There were well-explained packages of services right there on the site. We subsequently hired Natalie to do that work for us. We were not the least bit disappointed. Natalie’s branding and marketing strategy became our desktop reference for all our marketing, and it was hugely helpful with budgeting and planning as well. I have referred others to her and I highly recommend Natalie Swan for thoughtful, creative, and well-organized marketing work.”
Larry L. | Founder, ReCapturit
“Brand is everything for a start-up. It’s critical to identify those values from day one, but it can be hard to step back and do it yourself. Natalie helped us create a solid brand foundation to build our marketing strategy in a consistent way. She understands the needs of businesses engaged in meaningful work and got us off to a flying start.”
Sarah D. | Founder, Grace & Able
“I can't recommend Natalie enough for brand management, event planning, and just general scrappiness to get stuff done. She is able to juggle many details and tasks at once, and is able to finish work quickly and efficiently with high quality. She was instrumental in getting the Innovation program off the ground at Seattle Children's, and I'd work with her again in a heartbeat.”
Hue C. | Innovation, Design, and Simulation Leader, Seattle Children’s Hospital
Our Values
Before Swan & Associates
Was Born
Swan & Associates began its journey over 6 years ago, but the foundation was laid long before.
As a child, Natalie Swan, our founder, gained valuable skills that shaped her entrepreneurial spirit.
Her father was a corporate banker, and he enthusiastically taught Natalie about the importance of business acumen.
From running a candy bar stand at the preschool her parents owned to negotiating at garage sales on weekends, his lessons stuck.
All of this helped propel Natalie’s marketing career, where she:
Helped two brands grow more than 50% within a year.
Worked with multiple household-name brands on strategic campaign development.
Created marketing plans that sold tens of thousands of tickets for an international event company.
Yet, despite the success,
she decided to leave the 9-5.
She knew she had what it took to make a difference for growing companies (and held on to her childhood learnings).
Swan & Associates Begins
Since 2017, our founder has built a unique approach that takes our client's business objectives and propels them to new heights through strategic, actionable marketing.
The secret? Customized marketing playbooks and smart, scrappy implementation.
But we don't stop there. We transform our clients’ marketing efforts into an efficient process so that they can streamline and scale the right initiatives.
Through our journey, we’ve supported a wide range of industries, from tech startups to B2B service providers, high-growth companies, and non-profits.
Regardless of industry or company size, we enthusiastically jump into new opportunities.
Business and marketing are fun. And we take them both seriously by producing top-notch work.
“Natalie is not a consultant - she's a partner.
She deftly jumped into a complex marketing initiative and provided a valuable, strategic POV while also executing against specific tactical goals. It's rare to see someone with her innate ability to synthesize complex ideas and collaborative prowess at the C-Level as meaningfully and measurably as Natalie. I look forward to partnering with her again soon.”
Eric S. | Chief Marketing Officer
